Keep Midjourney for taste exploration, not every production job
Midjourney remains the strongest default when the buyer values polished art direction, rapid mood exploration, and high-impact concepts. The switch point appears when the image must become production collateral: editable brand assets, repeatable product shots, readable typography, or a rights workflow that procurement can document before campaigns go live.
Use Firefly when commercial design governance matters
Adobe Firefly is the first alternative to test when the team already works in Adobe-style design review and needs commercial design guardrails, editing handoff, and brand-production expectations. The page should still avoid broad quality claims: Firefly is the safer workflow candidate for many teams, while Midjourney may still win a visual concept bakeoff.
Route text-in-image and asset iteration to specialists
If the prompt requires text-in-image output, posters, logos, interface labels, or repeated asset variants, Ideogram, Leonardo, and Freepik-style workflows deserve a separate test instead of being judged only against Midjourney aesthetics. Run the same typography, product-packshot, local-edit, and character-consistency prompts before choosing the replacement.